Beef cow cheeks are 100% made from the inside of a cow cheek. They are not to be confused with a thinner rawhide retreiver roll. These are much puffier, lighter, softer and easier to chew. Cow cheeks are long lasting and collagen-rich alternative to traditional rawhide. Beef Cheek Roll is 100% natural, Grass Fed, Free Range and sustainably sourced. Chewing can help your dog develop healthier chewing habits and can help keep their teeth clean for better oral health.